145 datasets

DataCite2558 · dataset · unknown

การศึกษาเรื่อง “พัฒนาการกลยุทธ์การตลาด และการสื่อสารการตลาด ตามกรอบแนวคิดการตลาด 3.0 ของ บริษัท ไฮคิวผลิตภัณฑ์อาหาร จำกัด” ผู้ศึกษาใช้กรอบแนวคิดการตลาด การตลาด 3.0 ของ ฟิลิป คอตเลอร์ เพื่ออธิบายผลการศึกษา โดยผู้ศึกษาเลือกศึกษา บริษัท ไฮคิวผลิตภัณฑ์อาหาร จำกัด เนื่องจากสินค้าของบริษัทที่รู้จักในตลาด คือตราสินค้า “โรซ่า” และ “ไฮคิว” อีกทั้ง บริษัทยังมีการกำหนดปรัชญาขององค์กร และการดำเนินกิจกรรมทางกา

ZivaHub + Deakin Research Online + DMU Figshare + HKU DataHub + Swinburne Figshare + DaYta Ya Rona + SUNScholarData + figshare + Loughborough Research Repository + GRANTS Data + UP Research Data Repository2026 · Astronomical catalogue

<p dir="ltr">Mobile wallets have become core payment infrastructure for e-commerce in emerging economies, yet the drivers of their continued use remain incompletely understood. This study extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) with sustainability perception, satisfaction, digital literacy and financial awareness to explain behavioural intention and actual usage a

ZivaHub + Deakin Research Online + DMU Figshare2026 · Astronomical catalogue

<p>Overtourism is an increasing concern for destinations seeking to accommodate visitor growth while protecting residents’ quality of life and long-term sustainability. Yet, how overtourism is represented through user-generated social media content remains underexplored. Drawing on destination image theory, this study analyses 600 Instagram posts tagged #overtourism to examine the visual themes, a

ZivaHub2026 · dataset

Mobile applications in the personal development sector increasingly integrate goal-enabling technology features (GETFs), which allow users to define a service-related end goal, set implementation strategies through subgoals, and monitor progress. Little is known, however, about how the difficulty of goals chosen during GETF adoption affects subsequent app behaviors. This study examines whether cus

ZivaHub + Deakin Research Online + DMU Figshare2026 · dataset

This study draws particular attention to the role of process analysis in business modelling to explore how, by undertaking customer- oriented service analysis, manufacturer of medical products follows a nonlinear path to servitisation contrary to the classic model to service provision. A structured literature review and following case study research were conducted to verify applicability of the ex

ZivaHub + Deakin Research Online + DMU Figshare + UCL Research Data Repository2026 · dataset · unknown

This thesis undertakes an ethnographic study of surveillance capitalism and contemporary marketing techniques as they are found in motion. In particular Google, its AdWords marketing platform, and its extensive network of adspace are explored through empirical research to establish: how surveillance capitalism is formed, implemented, and structured; how it creates value; and how agents are able to

ZivaHub + Deakin Research Online + DMU Figshare2026 · dataset

<p>Live-streaming selling (LSS) integrates real-time content, consumer interaction, and transactions, making content allocation a key strategic decision. This study examines how strong-brand firms should allocate limited live-streaming time between product-related and brand-related content when competing with weak-brand firms offering functionally similar but vertically differentiated products. <i

ZivaHub2026 · dataset

<p dir="ltr">This poster focuses on investigations of online survey chatbots across disciplines and offers insights into their potential to encourage innovative and practical approaches to marketing research surveys. Online surveys deployed in service practice can effectively capture customer feedback. Using chatbots to administer such surveys can have desirable outcomes, although specific advanta

ZivaHub + Deakin Research Online + DMU Figshare2026 · dataset · unknown

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ZivaHub + Deakin Research Online + DMU Figshare2026 · dataset

<p dir="ltr">The image represents my research into chatbot-administered surveys and the potential of conversational interfaces for marketing data collection. Lumi, the chatbot character, symbolises the use of an interactive and humanlike conversational agent to engage participants in the survey process. The speech bubbles represent the exchange of questions, thoughts, and responses, highlighting h

ZivaHub + Deakin Research Online + DMU Figshare2026 · dataset

<p dir="ltr">The image illustrates how chatbots can strengthen information elicitation in marketing across different communication channels. At the centre, the chatbot represents a conversational, interactive, and personalised interface that engages users across online and digital channels. This interaction facilitates the elicitation of richer information, reflected in key outcomes such as willin

ZivaHub + Deakin Research Online + HKU DataHub + DaYta Ya Rona + figshare + Loughborough Research Repository + UP Research Data Repository2026 · Astronomical catalogue

<p dir="ltr">A study of Podcast</p>

ZivaHub + Deakin Research Online + DMU Figshare2026 · dataset · unknown

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ZivaHub + Deakin Research Online + DMU Figshare + HKU DataHub + Swinburne Figshare + DaYta Ya Rona + SUNScholarData + figshare + Loughborough Research Repository + GRANTS Data + UP Research Data Repository2026 · Astronomical catalogue

<p dir="ltr">dataset research for Brazil and USA </p>

ZivaHub + Deakin Research Online + DMU Figshare2026 · dataset · unknown

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ZivaHub2026 · dataset

<p dir="ltr">Barriers and opportunities for circular economy practices with obsolete electronic devices: a UK consumer and stakeholder perspective</p>

CSDA Dataverse + Czech Social Science Data Archive2026 · dataset · unknown

This article focuses on the use of governance data as a marketing communication tool in the context of sustainability and ESG reporting, using the apparel industry as an example. It presents key marketing frameworks and demonstrates how governance data—generated as a product of transnational sustainability governance (TSG)—can be utilized in this context. The study is based on the assumption that

ZivaHub2026 · dataset · restricted

<p dir="ltr">For decades, business-to-business (B2B) lead generation has run on a linear funnel: find prospects, contact them, follow up, qualify, and hand them to sales. Successive waves of technology—marketing automation, customer relationship management (CRM) platforms, and intent data—have accelerated each stage without changing the underlying model. Artificial intelligence (AI) is now acceler

ZivaHub2026 · dataset

<p dir="ltr">This study investigated the influence of big data analytics capabilities on the marketing performance of deposit money banks in Calabar, Cross River State, Nigeria. It focused on three dimensions of big data analytics capabilities, namely technological capability, managerial capability, and personnel expertise capability, and examined their effects on marketing performance. A cross-se

HKU DataHub + figshare + Loughborough Research Repository2026 · Astronomical catalogue

<p dir="ltr">Master in Business Administration: Strategic Integration of Generative Engine Optimization with SEO to Maximize Brands' Digital Effectiveness: This dissertation investigates how brands can strategically integrate Artificial Intelligence Optimization (AIO) and Generative Engine Optimization (GEO) with established Search Engine Optimization (SEO) practices to protect and enhance their d

ZivaHub2026 · dataset

<p dir="ltr">The rapid digital transformation across industries has positioned logistics and supply chain management (SCM) at the center of technological innovation. This paper investigates the role of digital logistics in enhancing service delivery and fostering national competitiveness. It examines how emerging technologies—such as artificial intelligence (AI), blockchain, the Internet of Things

ZivaHub2026 · dataset

<p dir="ltr"><b>Citation details:</b><br><br>Swiatek, L., Tan, K. K.-Y., & Chaidaroon, S. (2026). Micro-influencer-driven digital philanthropy: A case study of micro-influence for good in Singapore. <i>Proceedings of the European Marketing Academy</i>, Bath, 55, pp. 1-10. https://proceedings.emac-online.org/index.cfm?abstractid=A2026-133605<br><br><b>Abstract:</b><br><br>Micro-influencer marketing

HKU DataHub + figshare + Loughborough Research Repository + UP Research Data Repository2026 · Astronomical catalogue

<p>Many Indonesian bank account holders do not use digital payment despite growing account ownership and mobile internet penetration. This study asks how far two accounts of this gap, connectivity deficits and persistent cash habit, can be characterised in nationally representative data. We analyse Global Findex Database 2025 microdata for 564 Indonesian bank account holders using survey-weighted

ZivaHub2026 · dataset

<p dir="ltr">This study was tailored towards relationship marketing strategies and customer retention of Retail Organization, Nigeria. It was geared towards determining the effects of commitment, empathy, customer care and communication on customer retention of Spar Shopping Mall, Calabar. The study adopted a survey research design and obtained primary data from 232 customers of Spar Shopping Mall

HKU DataHub + figshare + Loughborough Research Repository2026 · Astronomical catalogue

<p dir="ltr">Gender Neutral Product Marketing Dataset</p>