Data · dataset · 2024
Green Skepticism
Listed in IISH Dataverse
Businesses falsely advertising their products as green, or greenwashing, causes skepticism among consumers, making it difficult for marketers to successfully get their green message across.
Description
Thus, leading marketers look for more effective ways to deliver green messages. Past research shows that human presence in ads can positively impact consumer attitudes.
However, there is limited research on human presence within green advertisements. According to previous research on nature connectedness, humans have a preconceived notion that human interaction with nature will cause disruption in an environmental setting. Furthermore, brand image (e.g., associated with being environmentally responsible) is known to drive consumer perceptions of green advertising.
Read the rest (2 more)
To understand, how consumers will respond to human presence in green advertisements and how brand image plays a role, we conducted a 2 (brand orientation: green-oriented vs. non-green-oriented)
- 2 (human presence: without vs. with) between subject behavioral experiments examining two product categories, cars and apparel. The dataset consists of eye-tracking data (fixation duration) and demographical information. Survey data is displayed in the SPSS-files.
Links
Where it is published
- Dataverse dataset page dataverse.nl/dataset.xhtml?persistentId=doi%3A10.34894%2FTNBMUF ↗
landing page · from datasets iisg amsterdam
- DOI doi.org/10.34894/tnbmuf ↗
DOI / persistent id · from datasets iisg amsterdam
Catalogue records · 1
- Dataverse API dataverse.nl/api/datasets/:persistentId/?persistentId=doi%3A10.34894%2FTNBM… ↗
metadata API · from datasets iisg amsterdam
Topics
- Stated by source
- Business and Management
- From keywords
- Economics & Finance · Psychology & Behavioral Science
Provenance · 1 source records, 11 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| IISH Dataverse | doi:10.34894/TNBMUF | 13 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| concepts[field].anzsrc:group:3506 | enrichment · datasets iisg amsterdam | taxonomy-embedding@1.1.0 | title+keywords+description (70%) |
| concepts[field].dataverse_subject:business-and-management | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /subjects |
| concepts[field].local:field:economics-finance | mapping · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /subjects |
| concepts[field].local:field:psychology-behavioral | mapping · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /subjects |
| concepts[modality].local:modality:image | enrichment · datasets iisg amsterdam | keyword-concept-rules@1.0.0 | title+description (75%) |
| created_date | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | |
| description | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /description |
| publication_date | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | |
| title | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /name |
| updated_date | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | |
| version_label | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 |