A Recipe for Success? Sustaining Creativity Among First-Time Creative Producers -- Dataset Used for Study 2

This effect occurs primarily because individuals who win an award for a prior novel production experience a greater threat to their creative identity when anticipating having to produce follow-up novel work. We test our theoretical model in three studies: an archival study of first-time cookbook authors in the United Kingdom and two experiments. Our results provide some support for our theoretical model—award-winning producers of novel cookbooks (or ideas for them) are less likely to follow-up their initial production with a second one, largely because of the potential erosion to a person’s creative identity that doing so may cause.

Our findings highlight the intricacies of sustaining creativity over time and offer insights into why some producers abandon their creative efforts. Description The same dataset in two different formats and a file with the commands to run the code in Stata. Variables included: second_idea 0 = Participants who chose to develop an idea for a strategy for how to market, publicize or otherwise exploit their first idea 1 = Participants who chose to develop another idea for a second, different cookbook theme novel 0 = Participants in the conventional condition 1 = Participants in the novel condition award 0 = Participants in the no award condition 1 = Participants in the award condition creative_identity_threat Average of seven different items measuring a participant's creative identity threat (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree)) female 0 = Male participant 1 = Female participant age Age of the participant at the time that the experiment was conducted