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Data · dataset · 2003

Market Analysis for International Port Distribution Centers in Taiwan

Listed in Harvard Dataverse

Due to the development of international logistics, the role of international port distribution centers have become particularly important.

Description

This research seeks to evaluate services demand of international port distribution centers from the major users’ - freight forwarders’ and shippers’ perspectives. The study explored that goods safety was the most important service attribute, followed by cargo tracing service, customs service, arrangement of inland transportation, electronic document, assorting service, consolidation, bonded warehousing, and distribution etc.

A factor analysis was conducted to divided 30 service attributes into five factors, which were identified as value-added service, support service, information service, warehousing service , and distribution service. Through a cluster analysis, shipper were categorized as value-added and support services oriented firms, warehouse service oriented firms, distribution orientied firms and information service oriented firms.

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On the other hand, freight forwarders were segmented as general service oriented firms, consolidation service oriented firms, and support service oriented firms. According to the analyses of ANOVA, the differences of service attributes and factors among groups were supported in this study. The use of this framework may be a useful approach for port authority to examine their marketing strategies in developing international port distribution centers.

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Provenance · 1 source records, 5 field assertions
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Harvard Dataversedoi:10.6141/TW-SRDA-E89095-115 d agoJSON v1
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created_datesource · Harvard Dataverseconnector:dataverse@1.0.0
descriptionsource · Harvard Dataverseconnector:dataverse@1.0.0/description
publication_datesource · Harvard Dataverseconnector:dataverse@1.0.0
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updated_datesource · Harvard Dataverseconnector:dataverse@1.0.0