Data · dataset · 2002
Influential Factors for Selecting the Online Bookstore Channel
Listed in Harvard Dataverse
The purpose of this study is to investigate important influential factors for selecting online bookstores as marketing channels. 25 potential factors were identified through literature review and in-depth interview.
Description
They are based on such dimensions as organization, market, products, functions of online bookstores, and environment. Questionnaire surveys were conducted on publishers of Taiwan and those of other countries.
The results indicated that relative perceived importance of the factors is affected by country. Relatively important factors were then reported separately for Taiwan and other countries. On the other hand, another survey was conducted to investigate important factors based on consumers\' viewpoints.
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The results indicated that relative perceived importance of the factors depends on consumers\' age. Relatively important factors were summarized for each of different age groups. The results obtained are helpful for publishers in making marketing strategies.
We suggest that publishers should al ways improve transaction convenience and transaction security, design good ways of information communication and provide various functions of online bookstores to achieve channel effects.
Links
Where it is published
- Dataverse dataset page dataverse.harvard.edu/dataset.xhtml?persistentId=doi%3A10.6141%2FTW-SRDA-E89042-1 ↗
landing page · from Harvard Dataverse
- DOI doi.org/10.6141/tw-srda-e89042-1 ↗
DOI / persistent id · from Harvard Dataverse
Catalogue records · 1
- Dataverse API dataverse.harvard.edu/api/datasets/:persistentId/?persistentId=doi%3A10.6141%2FTW-SR… ↗
metadata API · from Harvard Dataverse
Provenance · 1 source records, 5 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Harvard Dataverse | doi:10.6141/TW-SRDA-E89042-1 | 15 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| created_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| description | source · Harvard Dataverse | connector:dataverse@1.0.0 | /description |
| publication_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| title | source · Harvard Dataverse | connector:dataverse@1.0.0 | /name |
| updated_date | source · Harvard Dataverse | connector:dataverse@1.0.0 |