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Data · dataset · 2011

The Replacement Effect of the Digital Television Platforms

Listed in Harvard Dataverse

In recent years, most developed countries and Taiwan have been making efforts to develop digital TV.

Description

In Taiwan, there are three major digital TV platforms: digital terrestrial TV, digital cable TV, and IPTV. Facing various digital TV platforms, the consumers in Taiwan will have many choices of reception.

This research is aimed at studying the displacement effect and complimentary effect among the three digital platforms. The research methods include literature review, telephone surveys, in-depth interviews and focus group. With regard to telephone surveys, 1218 valid respondents are for the random survey, 616 for the digital terrestrial TV users, 628 for the digital cable TV subscriber, and 612 for Chunghwa’s MOD users.

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The three digital TV samples were selected systematically based on the name lists provided by the service providers. Two focus group discussions were held to invite users and subscribers of three TV platforms to talk about their uses of the three digital TV platforms. The qualitative discussions can supplement the findings of the telephone surveys.

The detailed findings are discussed in the paper.

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Provenance · 1 source records, 5 field assertions
SourceKeyLast seenRaw
Harvard Dataversedoi:10.6141/TW-SRDA-E95031-114 d agoJSON v1
FieldAssertionExtractorEvidence
created_datesource · Harvard Dataverseconnector:dataverse@1.0.0
descriptionsource · Harvard Dataverseconnector:dataverse@1.0.0/description
publication_datesource · Harvard Dataverseconnector:dataverse@1.0.0
titlesource · Harvard Dataverseconnector:dataverse@1.0.0/name
updated_datesource · Harvard Dataverseconnector:dataverse@1.0.0