Comparing the Portrayal of the fall of the Berlin wall in two Spanish newspapers: a multimodal analysis.

Lawrence Erlbaum Associates, New Jersey, 2007): 148). We take the case of two Spanish newspapers of opposing ideologies: El País (leaning towards Europeanism, progressivism and social liberalism) and the newspaper ABC (known for generally supporting conservative political views). In doing this, we pay attention to the following multimodal features: (1) the layout structure: the nature, appearance and position of communicative elements (text, headlines, photos) on the page, the hierarchical relationship, along with the content-related structure of the information communicated about the fall of the Berlin Wall; (2) the rhetorical structure and how the content is strategically argued.

We draw on the theory of pragma-dialectics and use its notion of strategic manoeuvring to trace and contrast the rhetorical fabric of the data. The findings of this case study may be of interest to researchers of revolutions and the media, multimodality and rhetorical discourse analysis.