The Parties and Their Leadership

Topics: Assessments of respondent on the East-West relationship and economic future; assignment of advertising slogans and statements to the parties; perceived differences between the parties; suspected relationship between occupational groups and party preference; image of the parties as well as the politicians Adenauer, Brandt and Mende (semantic differential); degree of familiarity of politicians (sample pictures); character traits held generally desireable for politicians; party one cannot vote for; party preference; possession of vehicle and television set; possession of stocks and shares and building loan contracts; interest in art; self-assessment of social class.

Demography: sex; age (classified); marital status; employment; religious denomination; occupation; refugee; school education; income; state; stated possession of assets . Interviewer rating: social class and intellectual flexibility of respondent; suspected opinion leadership of respondent; housing situation and city size.