Canadian Election Study, 1974

Respondents were asked about their interest in politics, their images of party leaders, opinions on political and social issues, campaign information sources and political involvement, as well as their voting history and party identification.

Other items dealt more specifically with the 1974 campaign and election. Besides ascertaining how respondents voted, the study attempted to establish when voting decisions were made, and for what reasons. Also explored were attitudes on political and social issues like bilingualism, foreign investment, inflation, separatism, and majority government. "Feeling thermometers" were used to gauge respondents' feelings toward their provinces, Canada as a whole, and other countries, as well as toward specific parties, party leaders, and candidates in the 1974 federal election.