Using TOC to Develop Ubiquitous Port Information System and to Formulate Its Marketing Strategy

However, almost all Taiwan\'s international port container volume grows up slowly, and lost the competitive advantage gradually. Moreover,Mainland China and Hong Kong Governments devoted to port construction has put Taiwan ports into even worse position.The Taiwan is famous as “Technology Island”; therefore the Government has put lots efforts on promoting ICT (information communication Technology).

Therefore, the Information communication technology offers Port authorities another opportunity to continue improving to achieve “the goal”--- regain the sustainable competitive advantage in Asia-Pacific Region.This study used the theory of constraint and combined the concepts of the valued-added port characterized with safety, intelligence, and omnipresent port. Then focus on the needs of port users, analyze the current situation of ports, identify the bottlenecks and then provide the solutions.