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Data · dataset · 2023

NudgeMe Study 1: Effects and Underlying Mechanisms of Personalized Digital JIT Nudges for Healthy Food Choice

Listed in IISH Dataverse and ODISSEI Portal — shown once because both records carry DOI 10.34894/pql9ci

This data package contains study data (cleaned + raw data files), data report, and supplementary materials (i.e., study materials) from the first lab experiment of the NudgeMe project (N=200 participants).

Description

This lab study examined whether personalized digital nudges (i.e. digital nudges user-matched on content and/or type) are more effective in promoting healthier food choices relative to non-personalized (mismatched) digital nudges.

We assessed this through the means of a powerful and innovative digital nudge, namely the "just-in-time" (JIT) nudge. We also investigated possible psychological mechanisms underlying (enhanced) behavioural effects of personalized digital JIT nudges. Research Questions: 1: Are digital (JIT nudges personalized (i.e. user-matched) on content and/or type more effective in facilitating healthier food choice compared to non-personalized (mismatched) counterparts? 2: To what extent do perceived acceptability, personal relevance, and threat to freedom vary between personalized (user-matched) versus non-personalized (mismatched) digital JIT nudges?

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The study had a fully between-subjects design with Nudge Content (Non-personalized versus Personalized) and Nudge Type (Non-personalized versus Personalized) as experimental factors. In total, there were 5 treatment arms, including a control group. Participants completed an online grocery shopping task on a mock smartphone retail application, and a series of questionnaires (Qualtrics)

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Topics

Stated by source
Social Sciences · Social Sciences
Inferred from text
Nutrition and dietetics 73%
Provenance · 2 source records, 13 field assertions
SourceKeyLast seenRaw
IISH Dataversedoi:10.34894/PQL9CI13 d agoJSON v1
ODISSEI Portaldoi:10.34894/PQL9CI9 d agoJSON v1
FieldAssertionExtractorEvidence
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