Data · dataset · 2007
The Relationships of Trust and Commitment and the Relevant Factors in the Franchise System
Listed in Harvard Dataverse
Promptly changing environment has enforced businesses to seek for the creative and elastic means to survive.
Description
Many businesses adopt the policy of establishing a partnership with customers or suppliers. The franchise system is a cooperative way to obtain the synergy of sharing resources.
The relationship between the franchiser and the franchisee is tightly connected and the beneficial development of the relationship is important for the franchise system. A model of relationship marketing for the franchise system is still deficient. Therefore, this research utilizes trust and commitment, two core concepts of the relationship marketing, as a pivot.
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We also explore the influence factors of trust and commitment. Finally, we integrate trust, commitment and other factors as a comprehensive relationship model. Empirical results indicate that the model we proposed is effective and there is high ability for explaining the trust construct and the commitment construct.
Moreover, economical satisfaction, non-economical satisfaction, and dysfunctional conflict are the important antecedents of trust while trust, idiosyncratic investment and goal congruence are the important antecedents of commitment. Finally, Trust is the mediator between economical satisfaction, non-economical satisfaction, and dysfunctional conflict and commitment.
Links
Where it is published
- Dataverse dataset page dataverse.harvard.edu/dataset.xhtml?persistentId=doi%3A10.6141%2FTW-SRDA-E90013-1 ↗
landing page · from Harvard Dataverse
- DOI doi.org/10.6141/tw-srda-e90013-1 ↗
DOI / persistent id · from Harvard Dataverse
Catalogue records · 1
- Dataverse API dataverse.harvard.edu/api/datasets/:persistentId/?persistentId=doi%3A10.6141%2FTW-SR… ↗
metadata API · from Harvard Dataverse
Provenance · 1 source records, 5 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Harvard Dataverse | doi:10.6141/TW-SRDA-E90013-1 | 13 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| created_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| description | source · Harvard Dataverse | connector:dataverse@1.0.0 | /description |
| publication_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| title | source · Harvard Dataverse | connector:dataverse@1.0.0 | /name |
| updated_date | source · Harvard Dataverse | connector:dataverse@1.0.0 |