Study on Recreation Destination Choice Behavior

So it’s a worthwhile issue to study on the advantages of the recreation areas in Taiwan. The purpose of this study is to understand the recreation destination choice behavior of visitors by the viewpoint of destination images, then to analyze the characteristics of the destinations that attract visitors.

As the analytic result, the most effective attributes of destination image are “good quality restaurants and hotels are easy to find”, “festivals are very attractive”, “many places of interest to visit”, and “many packaged vacations available”.