Data · dataset · 2002
The Inter-Relationships among Characteristics of Industries, Consumer Life Styles and Customer Satisfaction Index
Listed in Harvard Dataverse
As a result of changes in economic activities and industrial structures, marketing philosophy has evolved from production orientation to sales orientation to the modern market orientation philosophy.
Description
Besides, consumers are conscious about their rights in the exchanges. Consequently, customer satisfaction has become the central element in marketing activities in that meeting customers\' needs has created a competitive advantage for marketers.
The primary purpose of this study is to construct a consumer satisfaction model by replicating the expectancy disconfirmation model proposed by Fornell (1992) and Fronell, Johnson, Anderson, Cha, and Bryant (1996). Also, the measures of life styles are included to examine the relationship between life style and satisfaction toward various industries. A sample of 1200 respondents as a result of stratified sampling method was interviewed.
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The analyses from 1026 useable questionnaires show the following primary findings: 1. The expectancy disconfirmation model is not a valid model to study consumers\' satisfaction toward an industry for Taiwanese due to cultural differences in reaction to the variables. 2. Lifestyle measurements were included in this study to examine whether lifestyles have an impact on satisfaction toward an industry.
(1)Compared to the results of Lai and Cheng(1997), the common lifestyle factors of the two studies appear to be significantly different on fashion orientation, attitude toward health, cooking, artistry and public affairs. (2)A cluster analysis using lifestyle factors that respondents thought to be important reveals three lifestyles-active, modernist, and Faustine. Satisfaction toward six of the eight industries (telecommunication, appliance, department stores, banking, hospital, and post service) are significantly different as a function of lifestyles.
The results of this study could be valuable for practitioners in strategic planning.
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Where it is published
- Dataverse dataset page dataverse.harvard.edu/dataset.xhtml?persistentId=doi%3A10.6141%2FTW-SRDA-E88115-1 ↗
landing page · from Harvard Dataverse
- DOI doi.org/10.6141/tw-srda-e88115-1 ↗
DOI / persistent id · from Harvard Dataverse
Catalogue records · 1
- Dataverse API dataverse.harvard.edu/api/datasets/:persistentId/?persistentId=doi%3A10.6141%2FTW-SR… ↗
metadata API · from Harvard Dataverse
Provenance · 1 source records, 5 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Harvard Dataverse | doi:10.6141/TW-SRDA-E88115-1 | 15 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| created_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| description | source · Harvard Dataverse | connector:dataverse@1.0.0 | /description |
| publication_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| title | source · Harvard Dataverse | connector:dataverse@1.0.0 | /name |
| updated_date | source · Harvard Dataverse | connector:dataverse@1.0.0 |