THE INFLUENCE OF PERCEIVED VALUE ON SUPPORTIVE BEHAVIOR AMONG ELDERLY VISITORS TO THE PALACE MUSEUM, A WHS IN CHINA: A CHAIN MEDIATION MODEL OF NOSTALGIA AND CULTURAL IDENTITY

To ensure the robustness and practical relevance of the survey data, the research team conducted a preliminary investigation involving participation in relevant activities and field visits to museums, senior universities, and elderly communities.

During the pilot phase, several sensitive or complex terms were revised or removed based on observed issues and participant feedback, thereby enhancing questionnaire clarity and facilitating a smooth transition to the formal data collection phase. Three postgraduate research assistants from Hunan Normal University were temporarily recruited to assist with the distribution of questionnaires to support the main survey. The Palace Museum, a UNESCO World Cultural Heritage Site, served as the data collection site.