A Study on the Consumer Benefits in Shopping Centers Located in the Stations along with the High Speed Rail System under the Commuter Perspectives

It may bring great commercial opportunities for business. This study concerns how to attract consumers to go to the shopping centers, which will be built in the stations along with High Speed Rail System.

Hence, this study will apply market segmentation of marketing to examine the kinds of potential passengers and their demand and preference for the shopping center to conduct marketing strategies. The shopping center is a product of combination of intercity vehicle, and commercial facility. By applying concepts of innovation, adoption and diffusion, this study tries to understand adoption process of potential passengers.