Ontario University Applicant Survey, 2005 [Canada]

In particular, the report directly addresses the information needs of university marketing, recruitment, and public affairs departments. The Ontario Universities' Application Centre (OUAC) selected a sample of 40,000 participants, randomly from the total population of approximat ely 121,000 applicants to Ontario universities.

The Ontario portion of the study achieved its highest-ever response rate of 42%. Of the participants, 1,060 were French first-language applicants, and were thus emailed French versions of the invitation and questionnaire. The questionnaire was online, which provided added functionality such as built-in skip patterns, proprietary questions directed to specific applicant segments, and the ability to over-sample applicant groups.