Dataset: Green Trust and Sustainable Purchase Intentions in Convenience Stores

Respondents were students aged 18–30 enrolled at Mexican universities who had visited a convenience store in the previous three months, recruited through an online panel and surveyed via QuestionPro between 19 and 30 June 2026.</p><p dir="ltr">Variables: 30 items measured on seven-point Likert scales (1 = strongly disagree; 7 = strongly agree): ecological consciousness (EC1–EC5), moral norm (MN1–MN4), green trust (GT1–GT5), attitude (ATT1–ATT4), subjective norm (SN1–SN4), perceived behavioral control (PBC1–PBC4) and sustainable purchase intention (INT1–INT4).

EC5, the reversed NEP item, was excluded from the final measurement model (see the article). Grouping variables: ING_7500, monthly disposable income (1 = up to 7,500 MXN; 2 = over 7,500 MXN); FREC_GRP, visit frequency (1 = daily or several times a week; 2 = weekly or less). The file contains no personal identifiers.</p>