Item-Level Survey Data and PLS-SEM Reproducibility Files on Local Champion and Global Player On-Demand Platform Driver-Partners in Indonesia

The data were collected in the Jabodetabek region between 12 July and 20 October 2025 using a structured self-administered questionnaire in Bahasa Indonesia with a seven-point Likert scale. The dataset includes item-level responses across Market Orientation, Marketing Innovation, Dynamic Marketing Capabilities, and Sustainable Competitive Advantage constructs, together with group identifiers for multigroup comparison.

The repository also includes complete PLS-SEM reproducibility files generated in SmartPLS, covering first-stage measurement model assessment, indicator purification, second-stage higher-order construct modelling, bootstrapping, blindfolding, MICOM measurement invariance testing, and multigroup analysis. These files enable replication of the hierarchical component model and support secondary analyses of platform strategy, gig work, market orientation, marketing innovation, dynamic marketing capabilities, sustainable competitive advantage, and cross-archetype comparisons in sharing economy contexts.