Data · dataset · 2022
Using a Within-Subjects Design to Examine Schema Congruity Theory at the Individual Level
Listed in DANS Data Station Social Sciences and Humanities and ODISSEI Portal — shown once because both records carry DOI 10.17026/dans-xfv-46ea
The research tests the inverted U shape relation between perceived incongruity and product evaluation at both the average level and at the individual level.
Description
Background
Schema congruity theory (Mandler, 1982; Meyers-Levy and Tybout 1989) predicts an inverted U shape relation between perceived incongruity and product evaluation. Previous research has examined the effect of product incongruity on product evaluation by comparing the average product evaluations of three categories of incongruity(extremely incongruent, moderately incongruent, and congruent) across consumers. However, it is unclear whether this relation occurs at the individual level of consumers with continuous measures of perceived incongruity.
Read the rest (1 more)
We conducted five studies to examine the relation between perceived incongruity and product evaluation by using a continuous measure of perceived incongruity and a within-subjects design. This research method, combined with the two-line analysis (Simonsohn 2018), allows us to examine the inverted U shape relation not only at the average level, but also at the individual level.
Links
Where it is published
- Dataverse dataset page ssh.datastations.nl/dataset.xhtml?persistentId=doi%3A10.17026%2FDANS-XFV-46EA ↗
landing page · from ssh datastations nl
- Dataverse dataset page portal.odissei.nl/dataset.xhtml?persistentId=doi%3A10.17026%2FDANS-XFV-46EA ↗
landing page · from portal odissei nl
- DOI doi.org/10.17026/dans-xfv-46ea ↗
DOI / persistent id · from ssh datastations nl
Catalogue records · 2
- Dataverse API ssh.datastations.nl/api/datasets/:persistentId/?persistentId=doi%3A10.17026%2FDANS… ↗
metadata API · from ssh datastations nl
- Dataverse API portal.odissei.nl/api/datasets/:persistentId/?persistentId=doi%3A10.17026%2FDANS… ↗
metadata API · from portal odissei nl
Topics
- Stated by source
- Social Sciences · Social Sciences
- From keywords
- Humanities · Social Science · Social Science
- Inferred from text
- Sociology 71%
Provenance · 2 source records, 12 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| DANS Data Station Social Sciences and Humanities | doi:10.17026/DANS-XFV-46EA | 12 d ago | JSON v1 |
| ODISSEI Portal | doi:10.17026/DANS-XFV-46EA | 9 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| concepts[field].anzsrc:group:4410 | enrichment · ssh datastations nl | taxonomy-embedding@1.1.0 | title+keywords+description (71%) |
| concepts[field].dataverse_subject:social-sciences | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | /subjects |
| concepts[field].dataverse_subject:social-sciences | source · portal odissei nl | connector:portal_odissei_nl@1.0.0 | /subjects |
| concepts[field].local:field:humanities | mapping · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | /subjects |
| concepts[field].local:field:social-science | mapping · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | /subjects |
| concepts[field].local:field:social-science | mapping · portal odissei nl | connector:portal_odissei_nl@1.0.0 | /subjects |
| created_date | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | |
| description | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | /description |
| publication_date | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | |
| title | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | /name |
| updated_date | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 | |
| version_label | source · ssh datastations nl | connector:ssh_datastations_nl@1.0.0 |