Data · dataset · 2026
Exploring Gen Z’s Environmental Knowledge and Consumer Hope in Driving Sustainable Consumption Behavior: Evidence from Hokky Supermarket Surabaya
Listed in Teesside University Research Data Repository
Penelitian ini bertujuan untuk mengkaji mekanisme psikologis yang mendorong perilaku konsumsi berkelanjutan pada Generasi Z dengan menelaah peran green self-identity, perceived natural content, dan perceived greenwashing melalui consumer hope, serta mempertimbangkan environmental knowledge sebagai variabel moderasi.
Description
Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 270 konsumen Generasi Z yang pernah berbelanja di Hokky Supermarket Surabaya.
Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa green self-identity dan perceived natural content berpengaruh positif dan signifikan terhadap consumer hope, sedangkan perceived greenwashing berpengaruh negatif dan signifikan. Selanjutnya, consumer hope terbukti berpengaruh positif terhadap perilaku konsumsi berkelanjutan.
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Namun, environmental knowledge tidak terbukti memoderasi maupun memediasi hubungan antara persepsi konsumen dan consumer hope. Meskipun penelitian sebelumnya menekankan peran faktor kognitif dalam konsumsi berkelanjutan, studi ini memperluas literatur dengan menegaskan peran emosi prospektif, khususnya consumer hope, sebagai mekanisme kunci yang menghubungkan persepsi konsumen dengan perilaku aktual. Temuan ini memberikan implikasi praktis bagi peritel dan pemasar dalam merancang strategi keberlanjutan yang autentik untuk mendorong konsumsi berkelanjutan di kalangan Generasi Z.
Links
Where it is published
- DOI doi.org/10.17632/w7cbjb5fmt.1 ↗
DOI / persistent id · from researchdata tees ac uk
Catalogue records · 1
- OAI-PMH record data.mendeley.com/oai?verb=GetRecord&metadataPrefix=oai_dc&identifier=oai%3Adata… ↗
metadata API · from researchdata tees ac uk
Topics
- From keywords
- Earth & Environmental Science · Engineering · Humanities · Life Sciences · Psychology & Behavioral Science · Social Science
- Inferred from text
- Consumption and everyday life 78%
Provenance · 1 source records, 12 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Teesside University Research Data Repository | oai:data.mendeley.com/w7cbjb5fmt.1 | 11 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].anzsrc:field:470203 | enrichment · researchdata tees ac uk | taxonomy-embedding@1.0.0 | title+keywords+description (78%) |
| concepts[field].local:field:earth-environmental | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:engineering | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:humanities | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:life-sciences | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:psychology-behavioral | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:social-science | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| description | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/description |
| license | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/rights |
| publication_date | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| title | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/title |