Reader Analysis 1969

Topics: Frequency of use of magazines, magazine subscription clubs, newspapers purchased singly and subscription newspapers; place of reading and reading situation; paying attention to television and radio commercials; going to the movies; possession of drivers license; possession of color television set; travels. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; size of household; composition of household; head of household; city size; state; possession of durable economic goods.

Interviewer rating: day of survey.