Survey on Data Monetisation Capabilities and Readiness in Dutch SMEs

The objective is to support a comprehensive evaluation of how SMEs can leverage data to enhance decision-making and create business value. The first survey focuses on measuring six core data monetisation capabilities—Data Asset Curation, Data Platform, Data Science, Customer Understanding, Acceptable Data Use, and Data Partnering—based on established work by MIT CISR.

The second survey assesses organisational readiness using the Technology–Organisation–Environment (TOE) framework, capturing technological, organisational, and environmental conditions that influence the adoption and effective use of data. Both instruments consist of structured questions and standardised measurement scales intended for self-assessment by company representatives. Together, they enable a combined analysis of what organisations are able to do with data (capabilities) and the extent to which their context supports or constrains these efforts (readiness).