Market Driven Organizational Learning and Business Performance

Additionally, The authors subsume organizational memory seldom mentioned by other academics into the conceptual framework and probe the importance of organizational memory in the market driven organizational learning. This research demonstrates the complete framework of market oriented organizational learning .

The authors select the manufacturing and service industries which sales over 60 million dollars and overall bank industry as research objects. There are 278 valid questionnaires. The result of empirical analysis by means of LISREL Ⅷ shows that (1) Learning orientation which a second order construct is the antecedent of market oriented organizational learning .