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Data · dataset · 2011

Political Advertising and Issue/Trait Ownership

Listed in Harvard Dataverse

This project explored the issue ownership perceptions in Taiwan.

Description

It aims at achieving three objectives: first, to examine voters’ perceptions of issue ownerships and trait ownerships for KMT and PPT; second, to analyze political ads in the 1996, 2000, 2004 and 2008 presidential elections and to investigate whether issue strategies corresponded to voters’ perceptions; and third, to test four hypotheses regarding ads featuring party-owned issues and to propose a contingency model which specifies the factors that may moderate the effects of ads featuring party-owned issues.

Links

Provenance · 1 source records, 5 field assertions
SourceKeyLast seenRaw
Harvard Dataversedoi:10.6141/TW-SRDA-E96003-113 d agoJSON v1
FieldAssertionExtractorEvidence
created_datesource · Harvard Dataverseconnector:dataverse@1.0.0
descriptionsource · Harvard Dataverseconnector:dataverse@1.0.0/description
publication_datesource · Harvard Dataverseconnector:dataverse@1.0.0
titlesource · Harvard Dataverseconnector:dataverse@1.0.0/name
updated_datesource · Harvard Dataverseconnector:dataverse@1.0.0