Data · dataset · 2010
The Research of Customer Loyalty to Environmental Marketing: An Example of Our GHG Regulative Policy Marketing
Listed in Harvard Dataverse
The present study intends to analyze the customer loyalty of manufacturing firms in Taichung Industrial Park to our GHG regulative policy marketing based on environmental marketing theories by empirical research approach.
Description
The two main questions this study attempts to answer are as follows: First, what’s the degree of customer loyalty to our GHG regulative policy marketing? Second, what are the relevant factors determining the customer loyalty to our GHG regulative policy marketing?
The findings contribute to the epistemic, applicable and strategic resolutions of environmental problems.
Links
Where it is published
- Dataverse dataset page dataverse.harvard.edu/dataset.xhtml?persistentId=doi%3A10.6141%2FTW-SRDA-E97015-1 ↗
landing page · from Harvard Dataverse
- DOI doi.org/10.6141/tw-srda-e97015-1 ↗
DOI / persistent id · from Harvard Dataverse
Catalogue records · 1
- Dataverse API dataverse.harvard.edu/api/datasets/:persistentId/?persistentId=doi%3A10.6141%2FTW-SR… ↗
metadata API · from Harvard Dataverse
Provenance · 1 source records, 5 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Harvard Dataverse | doi:10.6141/TW-SRDA-E97015-1 | 15 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| created_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| description | source · Harvard Dataverse | connector:dataverse@1.0.0 | /description |
| publication_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| title | source · Harvard Dataverse | connector:dataverse@1.0.0 | /name |
| updated_date | source · Harvard Dataverse | connector:dataverse@1.0.0 |