Industry Canada - General Population Survey [2007]

The overall purpose of this research is to survey the Canadian public’s views regarding Industry Canada priorities and performance — especially as related to government efforts to promote innovation and research and development in Canada and among Canadian businesses. The general public survey has four key objectives: To enrich Industry Canada’s research program with custom research that allows for exploration of departmental priorities, performance, policies and communications.

To allow for greater dissemination of public opinion research (POR) findings within the department and outside of the department to portfolio members and to the general public. To track findings from the 2002/2003 and 2004/2005 benchmark general public studies. To help inform communications initiatives and policy direction.