Case Study: An Underestimated Research and Pedagogical Method

The case studies investigate topical and contemporary industry challenges and practices, and they are accompanied by a teaching note guiding educators on how to use and embed cases into their teaching and assessment methods. Case studies are for long and widely recognised as an effective method to conduct research, produce new knowledge but also enrich and support educational and instructional practices.

However, the case study is limitedly known and used as a research method in tourism and hospitality. Tourism educators are also lacking contemporary case studies from the tourism industry, which they can use to complement and enrich their instructional purposes. This book fills in these gaps in tourism research and education by showing scholars how to use case studies to conduct research and advance (new) theory as well as to enrich their educational practices.<p></p>