Predicting Users' Movie Preference and Rating Behavior from Personality and Values

The motivation of this work comes from various psychological studies that demonstrate that psychological attributes such as personality and values can influence one's decision or choice in real life. In this work, we integrate user interactions in Twitter and IMDb to derive interesting relations between human psychological attributes and their movie preferences.

In particular, we first predict a user's movie genre preferences from the personality and value scores of the user derived from her tweets. Second, we also develop models to predict user movie rating behavior from her tweets in Twitter and movie genre and storyline preferences from IMDb. We further strengthen the movie rating model by incorporating the user reviews.