Replication data for: Does Advertising Exposure Affect Turnout

If campaign advertising exposure makes a potential voter significantly more likely to vote, then we should see significantly greater turnout in battleground states. We do not.

This result is robust to several specifications and evident in a natural experiment consisting of New Jersey residents. Conditional on existing campaign targeting strategies, campaigns do not affect the turnout decisions of the voters we study. In addressing the impact of advertising exposure on turnout, we provide evidence that accounting for potential endogeneity concerns in campaign exposure is critically important for studying campaign effects.