A Comparative Study of Media Use in the Age of Globalization

In this study, a questionnaire survey will be conducted for data collection, followed by the focus group interviews to supplement the questionnaire survey deficiencies. Survey was conducted on three language markets, namely Chinese, Arabic and Spanish.

A country was selected from each of the language market, that is, Taiwan, Jordan and Chile for the survey. This study found that despite the prevalence of global cultural products, in Taiwan and Chile, the respondents still often watch the local news programs. One of the main reasons is that it is easier for them to relate to locally produced programs.