Data · dataset · 2026
The Role of Swift Guanxi and Empathy in Co-Creation Behavior: A Cultural Analysis of Influencer Marketing in China
Listed in ScienceDB
Description
This dataset contains the raw survey data supporting the study titled "The Role of 'Rapid Relationships' and Empathy in Co-creation Behavior: A Cultural Analysis of Influencer Marketing in China." Data were collected between June 16 and June 26, 2023, from active Douyin users in China via the "Wenjuanxing" platform (wjx.cn/). Following screening and data cleaning procedures, 552 valid questionnaires were retained.The dataset is suitable for quantitative analysis within the context of influencer marketing and consumer behavior, employing methods such as Partial Least Squares Structural Equation Modeling (PLS-SEM), multi-group analysis, and neural network modeling.
Links
Where it is published
- DOI doi.org/10.57760/sciencedb.42707 ↗
DOI / persistent id · from scidb cn
Catalogue records · 1
- OAI-PMH record scidb.cn/oai?verb=GetRecord&metadataPrefix=oai_dc&identifier=10.57760%2… ↗
metadata API · from scidb cn
Topics
- From keywords
- Earth & Environmental Science · Engineering · Humanities · Life Sciences · Psychology & Behavioral Science · Social Science
- Inferred from text
- Social and personality psychology 72%
Provenance · 1 source records, 12 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| ScienceDB | 10.57760/sciencedb.42707 | 11 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].anzsrc:group:5205 | enrichment · scidb cn | taxonomy-embedding@1.0.0 | title+keywords+description (72%) |
| concepts[field].local:field:earth-environmental | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].local:field:engineering | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].local:field:humanities | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].local:field:life-sciences | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].local:field:psychology-behavioral | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].local:field:social-science | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| description | source · scidb cn | connector:scidb_cn@1.0.0 | /metadata/dc/description |
| license | source · scidb cn | connector:scidb_cn@1.0.0 | /metadata/dc/rights |
| publication_date | source · scidb cn | connector:scidb_cn@1.0.0 | |
| title | source · scidb cn | connector:scidb_cn@1.0.0 | /metadata/dc/title |