Antecedents and Consequence of Interaction Congruence between Marketing and Manufacturing: an Empirical Study for Industrial Product Manufacture

This research project focus on the influential factor of interaction congruence, and its impact on the performance. These key factors are company competitive goal、coordination mechanism, and interorganizational relationships(lOR) management.

Among that, lOR includes vender relationship and customer, relationship. ln the past literatures, there were no studies to explore IOR in the interaction research agenda. But then, today\'s firm should interaction with other organizations, and more interdependent each other, even then build partnership with others. It\'s clearly that, the management of vendor relationship become more important.