The Acceptance and Willingness to Pay of Electronic Distance-base Charging on Freeway Drivers and Their Effects on Switching Behavior

Since drivers’ opinions and willingness-to-pay for this charging strategy may greatly affect their route switching behavior, this research attempts to discuss drivers’ behavioral reactions with considering their viewpoints under various distance-based charging rates.

A research framework is proposed and five types of information, which including distanced-based charging rates, willingness-to-pay, latent variables, socioeconomic and travel characteristics, are incorporated into behavioral modeling process. According to the empirical study, the questionnaire survey was conducted to collect 1,071 valid samples from freeway drivers living in northern, midst, and southern of Taiwan. The estimated ordered probit model indicates that drivers living in northern of Taiwan would more accept and comply with higher charging rate than other areas.