Data · dataset · 2000
Social Desirability Bias and the Validity of Questionnaire: The Case of Materialism
Listed in Harvard Dataverse
Social desirability bias (S.D.B.) is the tendency of individuals to make themselves look good according to current societal norms when answering researcher\'s questions.
Description
In the social research area, S.D.B. has been a complex and controversial issue, typically viewed as a contaminating response bias. Meanwhile, most researchers have neglected S.D.B. could have a detrimental impact on research conclusions.
It is worthwhile to further explore. The growing of economics in country results in the development of consumer culture. During the past 40 years, Taiwan has been ranked a high-develop economic country.
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People pursuit worldly possessions growing rapidly. However, the traditional Chinese culture treated materialism as negative characteristic, people in self-report questionnaire regarding materialism tend to dissimulate the true value and induce social desirability bias. This article utilized materialism survey to test S.D.B. In this proposal, the conceptual, measurement, and statistical analysis issue related to S.D.B. are discussed.
Three surveys are then presented to explore the effect of S.D.B. by testing materialism value. Study I will be measure the extent of S.D.B. contamination in materialism concept with C-M S.D.B. Scale & Paulhus BIDR Scale. Study II is going to compared the interaction of anonymity status and the effect of asking question (direct vs. indirect) to understand the validity in reducing S.D.B. Study III will collect the opinions & methods in terms of reducing S.D.B. from the experts in social science areas.
Finally, the discussion will be reviewed and the suggestions will be systematically presenting for the researchers as further reference.
Links
Where it is published
- Dataverse dataset page dataverse.harvard.edu/dataset.xhtml?persistentId=doi%3A10.6141%2FTW-SRDA-E87081-1 ↗
landing page · from Harvard Dataverse
- DOI doi.org/10.6141/tw-srda-e87081-1 ↗
DOI / persistent id · from Harvard Dataverse
Catalogue records · 1
- Dataverse API dataverse.harvard.edu/api/datasets/:persistentId/?persistentId=doi%3A10.6141%2FTW-SR… ↗
metadata API · from Harvard Dataverse
Provenance · 1 source records, 5 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Harvard Dataverse | doi:10.6141/TW-SRDA-E87081-1 | 15 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| created_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| description | source · Harvard Dataverse | connector:dataverse@1.0.0 | /description |
| publication_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| title | source · Harvard Dataverse | connector:dataverse@1.0.0 | /name |
| updated_date | source · Harvard Dataverse | connector:dataverse@1.0.0 |