The Analysis of the Candidates\' Winning Factors in the 13th Mayor Election

The ten variables are the candidate\'s birthplace, education level, party nomination, policy appeals, image, present government position, supporting groups, campaign , the number of candidates, and internal split-off. Through analysis of the empirical data of the 13th mayor election from 21 cities, it shows that the number of candidates, party nomination, present government position, supporting groups, image , campaign , policy appeals , totally 7 variables have significant correlation with the percentage of votes the candidate will have.

However,the other 3 factors, the candidate\'s birthplace, education level, and internal split-off, do not. When we further analyze the data using multiple regression, we find that the main factors affecting the votes gaining percentage in order are policy appeals, campaign, supporting groups and the number of the candidates. These four factors explain 87.89% of the variance.